About Us

What is The Heather Trust?


Our Vision

Sustainable, resilient moorlands for the benefit of everyone.​< /p>

Our Mission

To develop and promote sustainable, resilient moorlands through facilitation and collaboration; engagement and representation; education and demonstration based on research, experience and best practice.

The Heather Trust’s beneficiaries are those that benefit from resilient, sustainable heather moorland and associated environments.  In its broadest terms this is the population of Great Britain and its visitors, since well managed moors will provide public goods such as carbon storage, water management – both quality and flood risk management, rich, diverse and unique plant and animal communities, and recreational opportunities which benefit physical and mental wellbeing.  It will also provide rural communities with employment opportunities either through direct management of the moorland or in associated industries such as tourism and recreation, which aids community cohesion and resilience, ensuring our much-loved moorlands and uplands continue to be places for people as well as nature.


We are funded by a combination of membership subscriptions, donations, contract work and advisory work for land owners and other organisations. However, one of the key sources of income is from the Country Market and Sporting Sale, which takes place in late April and early May.

The Sale is packed with a range of interesting sporting Lots for all tastes and budgets, and there are usually days out, accommodation and food and drink Lots available.

The Heather Trust could not continue without the goodwill and solid foundations provided by our members and supporters. We rely on the generosity of our donors for the fantastic range of Lots that are on offer, but this is only the first step. To turn this generosity into vital finanical support, we need you to bid for Lots.

We hope you enjoy participating in the live online process, and the site is designed to be easy to navigate. The rules are straightforward and can be found HERE, but if you prefer not to use the internet, please call us on 01387 723201 and we will do your bidding for you.


Please support the Trust by bidding for a Lot, making a donation or becoming a member of the Trust by completing the membership application form on our website. A discount from the first year's subscription for all successful bidders in the Sale is offered.

Further Information



Twitter: @heathertrust 

Facebook: @theheathertrust

Please contact us directly if you would like more information about any upland or moorland issues.