About Us

What is The Heather Trust?

The Heather Trust is an independent charity representing the interests of moorland and upland areas across the UK. By promoting sound, sustainable and integrated management, the Trust works to conserve and enhance this iconic, but often fragile environment.

The Trust recognises the importance of multiple land use and seeks to work with all different interests, including sport, farming, forestry and conservation. We support and commission a range of moorland research projects and seek to disseminate their findings as part of our work, providing practical people with the science they need.

The six priority topics which currently provide our focus are  Heather Management, Heather Beetle, Wildfire, Peatland, Bracken Control and  Scotland's Moorland Forum, although this is far from an exhaustive list of our activity. An indication of the scope of our involvement with upland issues is provided in more detail on the website, www.heathertrust.co.uk.

We also offer an advisory service which provides landowners and managers with a view of the management of their moorland, and we aim to provide advice on how it might be improved. This service is aimed at integrating all the different issues surrounding the management of a moor, and as much time is spent dealing with farming and conservation issues, as with heather and grouse management.


We are funded by a combination of membership subscriptions, donations, contract work and advisory work for land owners and other organisations. However, one of the key sources of income is from the Country Market and Sporting Sale, which takes place in late April and early May.

The Sale is packed with a range of interesting sporting Lots for all tastes and budgets, and there are usually days out, accommodation and food and drink Lots available.

The Heather Trust could not continue without the goodwill and solid foundations provided by our members and supporters. We rely on the generosity of our donors for the fantastic range of Lots that are on offer, but this is only the first step. To turn this generosity into vital finanical support, we need you to bid for Lots.

We hope you enjoy participating in the live online process, and the site is designed to be easy to navigate. The rules are straightforward and can be found HERE, but if you prefer not to use the internet, please call us on 01387 723201 and we will do your bidding for you.


Please support the Trust by bidding for a Lot, making a donation or becoming a member of the Trust by completing the membership application form on our website. A discount from the first year's subscription for all successful bidders in the Sale is offered.

Further Information


http://heathertrust.blogspot.com (Director's Blog)

Twitter: @heathertrust 

Facebook: @theheathertrust

Please contact us directly if you would like more information about any upland or moorland issues.